Richard’s travel industry management experience, combined with his Internet and mobile marketing experience, provides iVeew with a unique insight into new age travel technology and its opportunities, iVeew appreciates Richard's vision and as a thought leader in travel, he provides us with the ability to evaluate our global opportunities. 

 Richard’s business experiences includes a few companies you may recognize, TWA, Air France, Wizcom, Reed Elsivier Publishing and the Amadeus Global Distribution System. His experience with technology startups include Innovata, Air Charter LLC, Vizergy and more.  As Director of  eCommerce for Air France, Richard was founder of the Computer Airline Sales & Marketing Association (CASMA). The CASMA organization actively today enables the airlines to exchange ideas and discuss issue related to their CRS and GDS services.


Henry Harteveldt – arguably “the voice of the travel industry” – is one of the world’s most well-known, respected, and sought-after travel industry analysts and advisors. 
Henry has been an travel industry analyst for more than 14 years, focusing extensively on the airline, lodging/hospitality and cruise sectors. He has published more than 125 reports on a variety of topics, including traveler behavior, loyalty marketing, eCommerce, mobile, product merchandising/retailing, and distribution. 

Prior to starting Atmosphere Research, Henry spent nearly 12 years leading the global travel industry research and consulting practice at Forrester Research, Inc.. Before joining Forrester, Henry spent more than 15 years in marketing, planning, and distribution at companies such as Continental Airlines, Fairmont Hotels Management Company, and GetThere.


David Sparks is an innovative marketing leader with a strong operational background that helps businesses identify and capitalize on strategic growth opportunities. His senior level experience is in the areas of strategic planning, new product development and digital and traditional multi-channel marketing. 

David also served as the Chief Marketing Officer of Internet start-up He developed strategy, positioning and marketing plans for this comparative overnight shipping site. Most recently David was the CMO at Advantage Rent a Car headquartered in Ft Lauderdale, FL.

As Budget Rent a Car’s Senior Vice President for Worldwide Marketing, Sales/Reservations, and credit card operations he led a team of over 1100 professionals. His leadership in marketing and corporate strategic planning helped the firm to set reservation records that significantly increased market share and revenue in North and South America, Europe and Asia. 

As MCA’s Executive Vice President he helped plan and position the successful launch of Universal Studios Florida, the first major competitor to Disney World. He hired, trained and deployed Universal’s Sales and Marketing Departments.

An acknowledged expert in new product development, David has introduced dozens of new products in his career, including a number of firsts. For Cellular One, Verizon and PacBell, respectively, he helped introduce the first wireless phone, high speed Internet service and digital video entertainment service.

David has deep experience with all aspects of commercial web development, digital marketing, ecommerce and content development He helped launch start-ups such as,, and

A double Northwestern University graduate, David earned his BA from the College of Arts and Sciences and his MBA from the Kellogg Graduate School of Management.


Catherine’s experience in the travel and hospitality industry spans more than two decades with a focus on travel technology.  She has held key roles in marketing, sales, travel distribution, data acquisition and management.  Having this broad spectrum of knowledge, she brings us the opportunity to understand market trends as well as embrace the coming changes to travel industry.


Tom Griffin is a seasoned CEO & Founder of several companies focused on Business Development, product and services for the travel & hospitality industry. Through strategic foresight and determination, he has built a strong foundation for a successful launch of the newest enterprise, iVeew, Inc. 

In 2015, Tom started iVeew to fill a vacuum of what he saw as a void in the hospitality industry. Today, iVeew has grown from building a CMS platform designed to manage businesses in mobile applications to a complete Personalization and Guest Recognition (Patent Pending) application with several platforms including a merchandising platform for adventures and activities.

In 2005, Tom realized that mobile would become a major factor in travel and there had to be a better way to connect travelers with what interested travelers the most.

As a leader and self-sufficient innovator, Tom began to look at ways travelers using mobile to research their interests when traveling.

iVeew and Guestext were developed with a concept in mind to utilize mobile messaging for driving revenue from the hotel and local partners.

Meeting Guest Expectations in the New Age of Personalization

guestext for guest engagement, retention and loyalty

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About guestext...

guestext meets hotel guest’s expectations! Communication has never been easier. With guestext, hoteliers can form an immediate personalized relationship with guests even before they arrive. Our opt-in messaging platform opens the door to creating total guest satisfaction which means building guest loyalty.

  • guestext is a two-way mobile connection between hotels and their guests, communications for a better guest experience
  • Hotels can text individual guests,
    groups whether a guest or not or all guests that opt-in with guestext
  • There is no mobile App required!
  • Hoteliers can connect with their guests  before arrival, during the stay and after departure

Why guestext...

guestext builds guest relations that will produce repeat business, add incremental income and provide direct guest reviews. Hospitality statistics indicate 78% of guests want text messaging! Plus, texting has an 8 to 1 response rate compared to email or phone and text enables instant guest connectivity regardless of location.

  • Meet guest expectations and improve guest relations
  • Reduce operating costs
  • Add the guestext loyalty program
  • Special functionality for groups
  • Ease of implementation and management
  • Custom guest reviews
  • Link message to hotel social media sites
  • User support and training

Guest Loyalty…

Personalize guest relations with guestext and win more repeat business! 60% of hotel guests are likely to choose a smartphone enabled hotel! Mobile booking rates are up by 88% this year. The guestext loyalty program captures the guest data needed to engage effectively with guests after their departure. The benefit of using guestext is intermittent scheduling of rewards ("surprises") can be very effective in relating to guest.

  • guestext builds a database of the guest’s texting and frequency of stays
  • Hotel schedules text messages with awards based on frequency of stays
  • Hotel schedules text invitations for holiday and special occasions
  • Send text message invitations for local events

Group Events…

guestext hotels can close more group sales by offering guestext in RFP responses! The hotel can create and manage multiple groups for their group organizers or they can authorize the organizer to manage guestext with their participants. guestext group messages can be sent to and received by all group attendees, whether they are staying at the host hotel or not.

  • guestext provides a sales advantage for responses to weddings, group and meeting RFPs.
  • Authorize meeting planner access to guestext to message their participants whether a hotel guest or not
  • Text participants pre-arrival, during their stay or after departure
  • Provide agenda, agenda updates, announcements, special events and awards

How It Works

  • The hotel’s guestext dashboard is an easy to use application and can be used on all devices
  • Schedule text messages for the guest opt-in, arrival, departure or for group members
  • Add the guestext loyalty program
  • Quickly push special offers to all guests with an instant text message
  • Schedule a checkout survey or review request
  • Build your guestext loyalty program database
  • Offer the guestext service to promote groups and meetings
  • You can manage the messages or authorize the group manager
  • No app needed! Guests opt-in with their name, mobile number, reservation dates, optional message and group participation
  • guestext provides a link for the hotel website to a landing page for the guest to opt-in
  • Link opt-in message in the reservation confirmation
  • guestext provides hotels with counter cards, window stickers with QR code and custom URL links for guest use

Key Features

guestext provides features to help improve guest relations, create a guest network of text users, generate repeat business, promote last minute specials, advertise local attractions/events, close more group sales and reduce operating cost

No App Required

 Easily Manage Guest Communications

Improve Guest

Manage Group

Reduce Costs to
Improve RevPar

Quick Response
to Guest Requests

Guest Loyalty
Data & Analysis

Text Frequent
Guest Specials

Share Guestext with
Group Coordinators

Custom Pricing to
Meet Hotel's Needs

Our Team

Tom Griffin
CEO, President
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Catherine Masi
Marketing Director
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David Sparks
Chief Marketing Officer
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Henry Harteveldt
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Richard Walsh
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Schedule your demo today...

70 Benchmark Rd. Avon, CO 81620
POB 9152, Avon, CO 81620
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